Pieces is one of the most well-known World of Warcraft world first raiding guilds. 2020 marked their 10 year anniversary as a guild and in those years they've worked hard towards becoming a home to some of the most competitive players across World of Warcraft. They're well known for a competitive culture and innovative strategies. Every day they strive to work hard to be better and enjoy every moment together.
As Pieces lead creative designer, I was tasked with creating a unique identity that would represent the brand across a wide variety of platforms. Alongside this, I was given the responsibility to use the assets created to develop the business side of the company through endemic and non-endemic partners.